In today’s competitive world, the issue of mobile app usability is a big concern for all the businesses who want to establish their presence firmly in the market. Nowadays, the users are also very frenetic and demanding. They always expect a seamless and pristine mobile app experience. Right from onboarding to checkout, there should be absolutely no hitches. So, it can be concluded that usability plays an imperative role in enhancing the user experience.
Why should a customer use your app if they are unable to understand its UI or have faced difficulties while performing a task? They don’t even think twice before forsaking it. A plethora of statistics has claimed that nearly 88% of online user won’t return to a mobile app if they have faced usability issues within it. Near about 70% of online businesses fail to survive because of bad mobile app usability. So, you never overlook usability issues because they can tarnish your image and visibility.
What is the usability of the mobile application?
Most people have a scant knowledge regarding the usability and that’s why they often confuse UX design with usability and vice versa. The usability of the mobile application is a facet of UX which is integrated into the general relationship between the user and the product. UX depicts all aspects of the user’s perception of a mobile application, including usability. While on the other hand, the usability of the mobile application implies to the effectiveness, efficiency, and simplicity of the application.
It is true that mobile app usability encourages learnability. A successful mobile app should be intuitive and spontaneous so that the users can get familiar with the interface within a few minutes. If a user encounters an issue, a solution should be easily retrievable. You should use onboarding to guide users through the mobile app to enhance usability.
Mobile app usability requirement
- It should be very easy for the user to be familiar with the UI.
- It should be easy for the users to achieve their goals when they are using the application
- There should not be error and glitches in the app.
If your application is impeccable but the users are not comfortable they using the app, then everything will be in vain. In this article, we are going to discuss top 7 mobile app usability issues that are often overlooked by the app developers.
- Usability of the platform: If you want to conquer mobile app usability issue, then all your apps should be designed in such a way that they should run in all the devices. The markets are crammed with various platforms like Android and iOS and even those two operating system has their own version of the software. If you are into an app development sector, then you can’t simply copy an iOS application for Android and vice versa. Because each operating system obeys different programming, design and interface considerations. For example, the navigation for each platform differs drastically. iOS, for example, does not have a “backup” button on your device like Android. For optimal usability of the application, your application should incorporate a clear and consistent way of returning to each screen. While making an application, always keep in mind that your users can interact with it intuitively. It would be a wise decision for you if you can plan your budget at the initial stage so that you can optimize your app for the most common Android and iOS smartphones.
- Give value immediately: If you want new users to stay or return to your application, then you must ensure that they deserve the value from the beginning, preferably after the incorporation process. If you are unable to convince your customers to stay within the first week, then they will divert their focus and interest. And if this happened, then you will not only lose them forever but also you will meet a huge loss. These days, a plethora of applications are vying with each other to get user attention, so it is essential to ensure that your mobile application offers immediate value to the users. The good incorporation of users will not only reduce abandonment rates, but it can also help you in improving long-term success metrics, such as user retention and the value of the user’s life.
- Simple navigation: Poor navigation is one of the prime issues that most of the users usually face while using mobile applications, particularly m-commerce app. When a customer downloads their application for the first time, they should understand how to navigate to complete their goal, whether they are booking a movie ticket or buying a product or searching for information. It would be good for you if your navigation should have as few barriers as possible. Many applications provide unique features, but often find difficulties while joining them in a way that makes sense to the users. You should properly use navigation so that your users do not get lost in a random page.
- Clear and pithy content: Always make a simple and intriguing content when it is specially designed for mobile devices. You only need suitable and apt content that is essential for the user to complete a goal. This is particularly true for a purchase process. Consumers still need complete information to make their purchase, and withholding basic information will result in a lower conversion rate. You must adapt your content for mobile devices. Don’t try to copy the elaborate content from the web rather you should try to make pithy and concise content which will create enough interest among the users. Don’t give too much information in your mobile application because this will create a poor UX and your users may get frustrated while looking for a specific content. Make it easy for the users so that they can easily consume and understand the content with the least pinch and zoom. So, if you want to hold your users, then present the information in a clear and succinct way.
- Minimize the number of steps: Always try to minimize the number of steps like the fewer pages, buttons, and fields to input data if you want to enhance the usability. Always check if there is any simpler way to complete an action so that the user can comfortably accomplish the goal. The fewer steps you include, the closer your users are to completing their goal. You make sure that all your users can store their billing and shipping information comfortably. Not only that, they can even add this information automatically to their orders, without having to re-add it each time. Always try to embrace your customers with an edit button during the checkout process. With the help of this button, they can quickly change their billing or shipping info if needed. If you are in a retail app or an m-commerce app, indubitably checking out is a frustrating endeavour. You have to type in your address, email address, confirm that you selected the right product, etc.- all while using a small screen. You can make this process facile and simple by creating an account with a Facebook login. Designing your app with a convenient guest checkout option will also encourage users to make more purchases in less amount of time. You can allow your users to save their personal information and credit/ debit card details makes the transaction process easy. Auto filled customer data not only improves mobile app usability but also enhances the customer experience. Because they can comfortably continue and enjoy their shopping without having to repeatedly add their information. So, in this way, you can improve your user experience and usability.
- Reduce the displacement: It is true that the arrangement or prioritization of content improves the usability of a mobile application. Sometimes, moving down is inevitable and necessary but lateral displacement is something that you should avoid at any cost. If a user moves sideways, it usually hides valuable content. So, try to reduce side-scrolling to improve usability.
- Go for landscape orientation: Many people who are into mobile app development often overlook or not prioritize horizontal orientation. A good mobile application should be designed both vertically and horizontally to adapt to optimal usability and UX. If you are making an application that contains video content, then don’t ignore horizontal orientation.
By employing A/B testing platforms you can test the usability of an application. With help of A/B testing, you to compare two or more variations of a particular app design or layout. For example, you can easily test the effectiveness of buttons and how they differ in driving conversions. Which design or layout converts more users? Stop guessing what users prefer in your mobile app, rather you should test to validate these assumptions.
In this steep competitive market, the success of a mobile app depends on how the users perceive or observe it. Usability helps you to understand what the users are thinking about your app when they are using it. So, don’t ignore usability because it will help you to convert a casual customer into a loyal and long-term customer.