Magento is the leader and one of the most applauded e-commerce platforms. According to BuiltWith, nearly 13 % of the top 10,000 online stores are using Magento to uplift their online presence and sales volume. Though Magento is an outstanding platform to create a multi-functional and sleek store, the default search feature is not properly equipped with all the features specially for those stores which have a chunk of products. That’s why many E-commerce companies are planning to integrate search services through extensions.

These search services include several features and they will help the online stores to operate their businesses and operation in a hassle-free way.

      • Relevance: This gives relevant results to search terms
      • Autocomplete: This feature gives relevant suggestions while the user types something
      • Misspellings: This feature accepts misspellings and will show results with corrected spelling.
      • Synonyms: This feature provides you with the results for similar terms. For example, if you are searching for earbuds, you will get options including earphones too.
    • Speed: Enhances your search speed and provides you with the quick results.

Now, we are going to describe some popular Magento e-commerce extensions which will make your Magento e-commerce site more powerful, robust, and more successful.

      • Dotmailer: The dotmailer is a versatile magento extension. This is basically a complete email and multi-channel marketing platform which helps you to reach your target customers through some popular communication channels like email, SMS and push notifications. This extension has the capacity to synchronise a wide range of valuable visitor and customer data ( browsing history, wish list information, shopping cart contents, order data, etc.). With the help you these imperative data, you can create a personalized marketing campaign and can give the tailor-made offers to your customers which they are looking for. Dotmailer also allows you to send transactional communications like welcome, post-purchase, and loyalty emails.
      • Smart search: This extension is powered by Searchanize search service. It gives the results instantly as customers search, autocompletes search terms, and also tolerates misspellings. This includes search term synonyms, relevant products and categories, and special offers in search results. Search results often include a product image so that the customers can find their search items easily. This search extension service is free for less than 25 products. If your site contains a plethora of products, then you need to pay a subscription fee of $9-$54/month depending on how many products you have in your store.
      • Yotpo Magento extension: A plethora of statistics has claimed that more than 70% of buyers will read a review before purchasing anything. And 60% of them prefer to buy from the sites which have customer reviews. So, it can be concluded that customer-generated reviews are valuable if you want to enhance your business. The more reviews you have, you will get more trust more from visitors. Moreover, these reviews give you unparalleled insight into the products and services that you are offering to your customers. With the help of this review and feedback, you can improve your service and curate your stock in such ways so that it will look more appealing and alluring to your customers. By using Yotpo extension, you can encourage your customers to leave product reviews for other buyers. Yotpo not only enhance the number of reviews, it also presents them in an attractive way both on your website and on other social media channels.
      • Magento One Page Checkout: It is true that if your checkout process is intricated, then you will certainly lose a lot of potential customers. The One page check out extension is the most ideal way by which you can prevent customer drop-off before they click the ‘pay now’ button. This extension compresses the multi-page checkout process into a single user-friendly page. This is made by an Ajax loading feature. This feature makes the checkout process quickly and decreases cart abandonment. It also features an excellent mobile-friendly checkout. Moreover, this extension also provides you with the customer tracking which means now you can see where your users came from. This works well with a variety of payment gateways including PayPal, Sage Pay, and Brain Tree.
      • Zendesk Chat: The popularity of online chat is increasing over the past few years for e-commerce sites. With the help of it, in real-time, you can answer your customer’s questions about products whilst they are still on your site. This makes an agile communication channel than email or telephone. If you want to deliver an unparalleled customer service and support, then nothing can be better than an online chat. It can ensure the customer gets the right product for their needs and budget and can prevent them from leaving your site. If you can answer all their questions satisfactorily, then they will remain loyal to you. The Zendesk live chat extension gives a responsive chat widget which can be configured to respond to visitor behaviour. With its help, you can even message your online visitors at key times during their visit. It also provides you with the analytics so that you can track how visitors are using your site.
      • Search Autocomplete and suggest: This extension gives the relevant search results after three characters are typed by the visitors. The results are shown as a dropdown list so that the customers don’t need to navigate to a separate results page. With help of this extension, the potential customers can search by product attribute or quality, suggested search terms, and tags. There are many ways by which an online business can customize this extension to adjust the search functionality. By using this extension, they can even exclude out of stock products from search results. This extension is not free and you need to pay $99 for this.
      • Bronto: Bronto is created by a prodigious software company, Oracle. Bronto is another exceptional email marketing extension. It is true that the e-mail marketing is one of the highest converting e-commerce techniques and has the best ROI, thus, by using this application you can create a big impact on your sales volume and profit. Bronto has the capacity to help you in implementing powerful email marketing strategies which are solely focussed on developing sales funnels. Using this extension, you can create targeted lifecycle marketing campaigns which will help you to convert your buyer into the loyal and repeated customers. In this way, you can enhance your revenue and profit. Bronto uses data (search history, past order history, product preference, etc. ) like dotmail and helps you to send customized recommendations to your customers.
      • Pixlee Magento extension: With the help of this extension, you can add user-generated content like customer photos and videos directly to product and category pages. This will make your reviews more appealing by adding video reviews and images to it. Pixlee also helps you to track your campaign performance so that you can gain all the important information regarding how your customers are interacting with the images and videos that you have added.
      • Ultimate Sphinx search: This uses the Sphinx search service to create a search experience that is highly accurate, relevant, and gives the results from the first letter. By using this, the potential customers can search product categories, tags, SKUs, and many more. This extension also creates a drop-down box of search results with product names and images. If there are no search results, Ultimate Sphinx Search embraces the customers with the suggestions. This extension also uses Ajax to accelerate the search process.
      • WordPress integration by FishPig: you may find a chunk of e-commerce sites generate sales through content marketing. A Fishpig Magento extension is a great way by which you can integrate your existing WordPress blog with your Magento site. This extension goes well with all versions of Magento and you don’t need to modify any coding on either Magento or WordPress. For SEO, you also easily keep the original blog post URLs which means your posts won’t lose page rank. Hence, there will be no need to redirect from one site to another.
    • Smile.io loyalty program: The success of an online store depends on how frequently the customers used to come back to the store. If you want to encourage a repeated visit, then you need to create a rewards program for your customers. Smile.io is a Magento extension which will make this possible. Depending on your needs, this extension can create simple and quickly put together loyalty programs. If you need some advanced program, then you can develop more intricate ones. Your loyalty program will assist in retaining existing customers and also helps you to acquire new customers for your business.

These are some powerful and helpful Magento extensions which comprise a set of tools. If you can integrate them, then together they can boost the sales volume of your store and improve the functionality of your site. But, you need to prudently choose these extensions which are relevant and will meet all your marketing needs.

Norjimm Pvt Ltd is a leading Software development company in India, with teams having a project experience of 8+ years with a deep understanding of hardware behind the software system. We create unmatched applications that are beyond the expectations of the newly emerging technology trends.


In this digital era, every business wants to augment their presence and thus, they are desperately looking for some solutions which can enhance their mileage, uplift their sales volume, and can give them more customers. And there is no doubt that an e-commerce site is truly blessed with all these features and that’s why companies are nowadays opting for e-commerce websites so that they can get a global recognition. Undoubtedly, e-commerce is the latest fad in the IT sector.

Many e-commerce owners from corporate to small shops are embracing best e-commerce platforms so that they can save a chunk of money and can control their online presence. If you are also looking for some of the best open source e-commerce platforms in 2018, then you are in the right place. Below, we are mentioning some of the best free open source e-commerce platforms in 2018.

1. WooCommerce:

WooCommerce is undoubtedly a powerful open-source eCommerce plug-in which comprises of a chunk of features and is enough capable of attracting more customers to a WordPress website. Though there are many e-commerce carts are available in the market, wooCommerce is the most effective and easily accessible for any WordPress user. So, it can be concluded that wooCommerce is the best for those who want to make their e-Commerce website feature rich and want to make a strong web presence.

Advantages of Woocommerce

  • This plugin is free for downloading and installation
  • It connects to all main payment gateways
  • With WooCommerce theme, you don’t need to work many things for your website except you need to incorporate the content into your site.


  • This is quite expensive as you need to spend a lot of money for the woocommerce theme, extra extension, hosting, and domain name.
  • Woocomerce has many moving parts.

The companies who are using Woocommerce are Subaru, New Balance, Mystery Chocolate Box, etc.

2. Magneto:

With more than 200000 users, Magneto is another popular free open source e-commerce platform. Magneto is also crammed with many user-friendly features that can make your website more compelling.


  • Though there is a paid version for upgradation, still it is free.
  • If you want you can customize the user interface.
  • Magneto provides multi-lingual sites which can load up easily as per the user’s demographic location.


  • Though Magneto is crammed with many features, this can make it chunky and resource-hungry.
  • You need a strong development skill if you want to use Magneto. Only big companies can hire developers as they can afford money and time.

Some of the eminent Magneto users are Blik, Bonobos, Hu2, Brewshop, and many more.

3. PrestaShop:

Though PrestaShop is a new-fangled open source e-commerce platform, it has nearly 850000 users. This open source software is filled with many features and its interface is also very beautiful. This is easy to operate software and thus, it is ideal for the beginners and intermediates.


  • This is a light-weighted e-commerce platform so your site will not go to slow down.
  • It provides a beautiful and enchanting interface for developing various websites.
  • It provides multi-vendor support


  • This is not a robust platform like Magneto.
  • This is ideal for small and medium-size businesses.
  • For extension, you need to invest some amount which is not very less

The companies who are using PrestaShop are Zippo, Timefy, Fashion Stork, etc.

4. Opencart:

Opencart is another best e-commerce platform for developers as it is easy to use and lightweight. Opencart is ideal for start-ups as it doesn’t take much time to build and customize a website.


  • Easy to handle and thus, anyone can manage it.
  • Ideal for the start-ups as the cost is very low
  • The features are robust and good. The large catalog works wonders for order processing.


  • The feature lists are poor as compared to Magneto or other established platforms. So, don’t compare it with Magneto.
  • You have to get an extra plugin because sometimes performance is not strong
  • Though this is ideal for novice and freshers, still customization options are not fewer. Usually, experienced and deft developers avoid Opencart.

The eminent companies who are using Opencart platform are Cilantro, British Red Cross, etc.


5. Zencart:

Zencart is a very popular open source e-commerce platform and anyone can use it even with a scant knowledge of development. Zencart is created so that people can easily develop their e-commerce sites without having a professional development degree. Zencart is more user-friendly than any other open source e-commerce platform.


  • Zencart is a secured software which means your site and other imperative information will remain protected with this software.
  • Zencart is thronged with a wide range of features and full customization options.
  • With Zencart, You can directly send out HTML emails from your website.


  • This platform doesn’t have many extensions or add-ons
  • Sometimes you may find difficulties in upgrading your software
  • Zencart doesn’t provide any dedicated support.

The companies that are using Zencart are Health Cabin, The Hobby shop, Pipe Divan, etc.

6. X-cart:

Over the past few years, the growth of X-cart is simply astounding. This open source e-commerce platform has helped to create near about 35000 online stores. X-cart is one of the fastest open source platforms in the realm of e-commerce. X-cart is also crammed with many incredible features.


  • It is a multi-lingual and multi-currency support platform
  • It is free and open, though there is a paid version.
  • You can easily integrate your shopping cart with any reputed payment gateways in the world.


  • Until you pay an extra amount, you can’t directly access customer support.
  • Though the premium plan is $495 for a lifetime, still it is quite high as compared to the other platforms.
  • You need to pay for hosting even you go for a paid plan.

The companies that are using X-cart are Goat Milk Stuff, La Mer Collections, O-cha.com, etc.

7. Oscommerce:

Near about 300000 online stores are developed with this open source e-commerce platforms. These days, many more companies are using this platform as they find it is very effective and useful.


  • The online support is simply outstanding. Though you can’t get direct support, Oscommerce forum is very active and you can find thousands of solutions for your problem.
  • There are many plugins and add-ons which are free for the developers to use. But you need to pay if you want to upgrade them.
  • You can open it up easily and customizations are also facile and simple. Thus, any novice or inexperienced developer can also handle this platform.


  • This platform requires more maintenance as compared to the other platforms.
  • You can’t scale up this platform easily. So, it is ideal for medium and small businesses.

The companies who are using Oscommerce are Melbourne Kitchen Renovations, SoundControl4less, Parsiaco, etc.

8. Drupal Commerce:

Drupal is another popular platform for website designing. Drupal commerce helps you to build your e-commerce site rapidly and more functionally.


  • Drupal is very powerful platform and thus, it can be only handled by professional developers.
  • This platform has built-in caching, so the overall speed and performance are much better than other platforms.
  • There is an online community which will help you to solve your problems.


  • You need to learn a lot to handle Drupal commerce
  • The interface is a little bit of complicated even if you are a sagacious developer you may find difficulties in handle it.
  • For Drupal commerce, you need high power and speed, preferably a VPS or dedicated server.

9. Magnolia:

This is an open source e-commerce Java platform. This Java e-commerce platform offers multifarious opportunities for content storage and management. Moreover, it provides APIs which enable content reuse across different systems within the enterprise. Magnolia relies on the Jackrabbit reference implementation, Google Web Toolkit, Vaadin, and Sass so that it can deliver a robust and flexible e-commerce framework. Apart from Magnolia, there are many open source e-commerce Java platforms and they are Hippo, DotCMS, Qalingo, Mayokat, Broadleaf, Softslate, and many more.

These are the best free open source e-commerce platforms in 2018. From the above-mentioned open source e-commerce software comparison, you can get an idea about advantages and disadvantages of every platform. So, depending on your requirement and skills, you can choose the best open source e-commerce platform for designing your e-commerce site.

Norjimm offers all trending design and web development services along with eCommerce development services, based on custom requirement and industry needs. This made us one of the best eCommerce and Omni channel development companies in India.


Benefits of an Extraordinary Support System for Your Retail Business

This is the time of digitalization and the internet. Expect unexpected changes that are reinventing our lives in all possible ways. A big revolution in all the industries is being witnessed due to the introduction of technologies and innovations. The retail business is no different. Irrespective of the genre of the business, a retail business is under the big influence of technology which is revolutionizing its aspects.

E-commerce in action

There are so many factors and aspects that need to be taken care of. From the procurement of raw materials to customer relationship management, every single aspect should be taken care of with apt precision in order to make sustain the cutthroat competition. This is why the e-commerce retail segment should be properly managed in order to maintain a righteous brand image and topple the competitors.

This is the era of consumerism where the consumers are the gods. If you can make a customer repeat his buying decision you are on the right track. This is where the concepts of customer loyalty and relationship management are implemented. In order to accomplish such goals, you will need an apt support system for the enterprise. Offering discounts, wishing them on their birthdays or anniversaries and generating user-specific rebate codes, redeeming sales points, asking for feedback, etc are what you need to incorporate into your business model. These attributes can be easily incorporated and executed if you have the blessing of a proper support system for your e-commerce venture.

Offline customer support

This is the sphere which most of the online businesses ignore and end up hampering the image. A customer might need an immediate support or need answers to his or her queries even if you are offline. You should not let them wait until the office hours begin the next day. Maintain customer loyalty by availing this list of features.

  • Available all day long

Whether it is a national holiday or a weekend, you should own a support system that is available throughout the day and seven days a week for the customers. It creates trust between your brand and your customer base. The system will also offer confidence to the customers based on which they can make a buying decision.

  • VIP number

A perfect phone number adds an eminent degree of personality to your brand. A fancy number can be remembered easily. It will also uplift the position of your brand in the market by adding a charismatic factor.

  • Analyze customer volume

The support system should not get congested due to an overwhelming volume of query calls from the customers’ end. This might not be possible in the very first week but after a proper analysis, you can easily guess a roundup figure to make your customer support well-equipped. You need to analyze the volume of calls you expect so that your customers do not have to wait.

  • Voice response mechanism

Interactive Voice Response System (IVRS) works very well for the brands that expect more than 200 calls a day. The voice interaction will engage a customer which will give a window of time for your representatives to become free. The interactive system will be able to engage the customers while the representatives look for the right solution. In some cases, the IVRS is enough to lodge a query, complaint, or any other type of feedback from the customers. You can revert to the queries with a specific answer later.

  • Script for the support calls

Prepare a script for attending the customer calls so that a staff can reflect ethics and values while attending a call. Remember that a customer support staff is the face of your brand. A proper script will enable a team of customer support service to use the specifically-fabricated words and represent the company in the way it is intended. Support script is a great solution for an offline customer support system.

Online customer support

Online customer support is the part and parcel of the game. This is where a professional and experienced IT service provider fits. Preparing a perfect base where you can provide a perfect online customer support is necessary. The response to the generated queries should be quick. A prompt response with the ideal solutions will make your e-commerce venture successful.


All you need to incorporate into the online support system are:

  • Promptness

This is what the customers want from any brand they approach for a particular service or a solution. To create a mark in the e-commerce industry, your team needs to be proactive and prompt. This type of approach will also encourage the customers to seek proper advice from the experts in case of a crisis.

  • Behavior

The way your customer support behaves will determine the future of your business. With the aid of a proper support system and scripted service, you can set the behaviors of the support staff on the right track. The main aim is to retain the customers and offer them a right solution. In fact, the staff needs to be trained to control the situation even if the customer is unhappy and creating a mess. Showing adeptness in handling calls will automatically elevate the brand value of your business

  • Self-help section

Maintain a section where the customers can find the answers to the conventional questions. For an instance, an FAQ page or a public forum is very helpful to meet the queries of a customer. On the other hand, you can also rectify your mistakes by concentrating on the feedback posted by the customers.
After proper training and orientation, the staff should become well-acquainted with helpdesk software. The IT service provider will formulate perfect helpdesk software as per your requirement. The support system can measure and monitor the efficiency of a business. On a proper analysis of the generated data, you can easily build a perfect service platform to satisfy all the customers. These days, both offline and online customer support has become mandatory for an e-commerce business.

Including chatbots in your online business

Welcome to the world of innovations where you will find state-of-the-art Artificial Intelligence service to answer the questions of the customers with the aid of chatbots. These programs can be easily installed on the websites. From small scale to large scale retailers, these chatbots provide an idyllic support system via using the scripts and knowledge fed to them.

The installation of the chatbots makes the website very much user-friendly for the customers. In fact, you can save a lot of resources by introducing chatbots rather than deploying a team of representatives on the payroll. Here are the advantages you can enjoy with chatbots.

– Generate brand value and awareness by a good customer support service.

– Retain the old and new customers by answering their queries promptly.

– Create a sensation by impressing the existing and new clients using chatbot response system.

– Increase your profit margin by utilizing a unique way of marketing and promote your business.

Gain a competitive advantage in this game and sustain. Evolution is the key. You need to change and adapt as per the requirements. All you have to do is to employ an experienced and dedicated IT service provider to avail such features of your website.

Norjimm is a leading mobile app development company India offering intuitive and user-friendly mobile application at an affordable price based on your custom business needs. For further details, please contact us today.