Are you into application development business? If yes, then wireframe, prototype, mockup, etc. are not at all new-fangled words for you. But very often you may stuck in dilemma- wireframe or prototype, which one is best for your application?

Some people believe that prototype is the utmost option for their application as it provides them with high fidelity design. But for this, you need to invest humongous money, time, and effort. While on the other hand, a wireframe is cheap and quick, but it gives low fidelity application which can create nebulousness or ambiguity.

So, are you satisfied with the answer? Of course not! Let’s discuss both in an elaborate way. But before that let’s take a look what is wireframe and what is a prototype.


A wireframe is basically a static and low fidelity presentation of your product. You can compare this as the blueprint of a house. A wireframe doesn’t provide the in-depth or the core details of your app. In a wireframe, cross boxes are used to represent the images and Lorem ipsum is used to represent the text. All the visual characteristics of wireframe are typically limited to a grayscale colour scheme, lines and boxes which basically represent the positioning and levels of visual hierarchy in the design. A wireframe doesn’t provide any animation and thus, the users can’t interact with the design.

Benefits of wire frame

Cheap and quick: Wireframe is very cost effective and it is not at all time-consuming. With the help of a wireframe, you can easily plan and create a basic structure of the app before initiating the actual work. This way you can save a lot of time. If any change is required, you can easily manage it without investing much time and effort.

Feedback at an initial stage: Wireframe is the basic structure of an application. You can easily get feedback at the very initial stage of your project.

Understand the objective of the project: With the help of wireframe, you can easily understand your project at a very initial stage. Not only that you can easily identify the primary goal and the core of the project.

Analysis and discuss: Wireframe plays an imperative role when you are planning to discuss, analyse, and communicate the ideas with your team members and the client.

Wireframe tools

The markets are thronged with many wireframe tools which make the process of creating an app or website easier and simpler for the developers. Let’s take a look at some of the popular wireframe tools.

      • Wireframe cc (offers a simple interface for sketching your wireframes)
      • Moqups ( helps you to create your wireframe including sitemap, flowchart, storyboards, etc.)
      • UXPin (this tool helps you in dragging and dropping custom elements in your wireframe)
      • Fluid UI ( this tool helps you to map out your projects visually by creating links, forming a diagram, etc.)
      • Balsamiq Mockups (this tool provides several dragging and dropping elements options)
      • Axure RP ( this app helps you to add functionality to your layout and also helps you to create an interactive prototype).
      • Pidoco ( this tool includes a library of various drag-and-drop interface element)
      • Indesign CC ( This tool helps you to create an interactive PDF which can act as a wireframe for your application or website)
      • Photoshop CC (Though it doesn’t offer libraries of interface elements, still for fast wireframing, the designers used to prefer this tool).
      • WireframeSketcher (This is a wireframing tool which helps application developers to create wireframe, mockups, and prototypes for desktop and web applications).

Restrictions of Wireframe

      • A wireframe is a static design and it has no interaction. That’s why it can’t be used to test or validate your design.
      • A visual presentation is very imperative for a design. But wireframe doesn’t provide any visual presentation.
    • In wireframe, Loren Ipsum is used to represent the text. But when you actually add real content, you may find that you need to rearrange, resize or remove UI elements.

Now, let’s dig a deeper about prototype



The prototype is basically the working version of your application. It provides mid to high-fidelity design to the developers. Moreover, prototype provides in-depth interactions, visualizations, and interactions just like your final application. With prototypes, you can easily demonstrate and validate the complete functionality of the design by adding events, animations, variables, and other advanced interactions. It is true that a final prototype may not contain all the interaction and animation in place but it will certainly have the key interactions. This will help you to understand its function and feature. So, in a nutshell, a good working and high-fidelity prototype is always interactive and it will resemble the final product as close as possible.

Benefits of prototype

Practical and realistic: Prototype is basically the workable design of your application. It provides animations, effects, and interactions. Thus, you can get a practical and realistic idea of your app with the help of prototype.

Remove vagueness: Prototypes are more accurate and remove all vagueness and ambiguity. Because they are made to simulate the actual application.

Can get live user feedback: Since prototype has many resemblances with the final product, hence you can examine the user interaction just like an app. It provides the users with all the details and features, thus you can get feedback before the final development.

Can be used in future as reference: You can use prototype in future as a reference for a functionality of the application. With the help of a prototype, a developer can understand how does a specific function work.

Limitations of prototype

Prototypes are time-consuming and costlier than wireframes. You need to invest a lot of effort, money, and time to make a prototype. But once you have invested some time in the prototyping phase, then you can easily avoid additional work and misunderstandings during the development phase.

Which one to go with or which would be the best for your application?

Now, you have an adequate information about prototype and wireframe and their upsides and downsides. So, which one will you think is perfect for your application. Though both have their own advantages and disadvantages, still you need to consider certain things before adopting any of them for your application.

      • Time: Time is one of the important parameters for a project. Before choosing anyone, you should consider how much time is left for the project. If you think you can make a high-fidelity prototype within the time that you have, then nothing can be better than choosing a prototype. But if you can’t manage everything within the time, then you must go for a wireframe because it consumes less time and effort.
      • Budget: Budget is another factor that you should consider before making your final call. If your budget is not limited, then you can go for a prototype. But if you have a limited budget, then you need to use your resources wisely so that you can give the best outcomes to your clients. In this scenario, if you choose a wireframe over a prototype, then this could be a wise move.
      • Consider whether documentation is your priority or not: Wireframe is very ideal at the initial stage of your project and is highly preferred by the developers for documentation work at the starting phase before your project can take a full pace. While on the other hand, prototypes are not best for the documentation purpose and thus, you can’t use them at the initial stage. The prime aim of the prototype is to simulate the actual functions and working of the application. You can even use prototypes to test the user experience and interaction with the application.
      • Demonstration of the project: It is true that every application are made with some objectives and purposes. Are you comfortably able to demonstrate that objective or purpose using wireframe? If not, then you certainly need a prototype to demonstrate the exact functions and working principles of the application. A prototype will certainly give you a better visualization as it has many resemblances with the final product. But if you can manage all the core of the application with the wireframe, you can save a chunk of time, money, and certainly efforts.
      • Various stages of a project: Making an application is an arduous endeavour because you need to go through multiple stages. An application process involves various stages like planning and research, preparing scope, evaluating ideas, costs, time, etc. A quick wireframe will help you to analyse all these factors effectively. But if in any stage, you need a more detailed and comprehensive specification of design, feature and interactive, then a prototype would be the best option for you.

Both wireframe and prototype have equal importance for an application development process. A wireframe gives you the basic outline of your app, but it is useful when you have a limited time and resource. If you need a detailed information, in-depth visual and interactions, then a prototype is a better option for you. A prototype will give you a realistic experience of the app. But a prototype is time-consuming and you need to invest a humongous amount for this. So, before choosing any of them, consider your requirements and the above-mentioned factors, then wisely select either prototype or a wireframe or both for your project.

Norjimm provide comprehensive professional services  in software development across web-driven software solutions and products, mobile app development, big data analytics and maintenance of developed applications. Contact us today!



Over the past few years software industry in growing hurriedly. The credit for this unprecedented growth goes to the rapid growth of new technologies. You have already seen AI infused solutions, Chatbots, the blockchain, IoT, AR & VR, etc. which have created a huge buzz in the market. 2018 will definitely be an exciting and important year for the software industry and indubitably, the developers will going to play a pivotal role in this exponential growth and development. Let’s check out some of the latest software development trends which will go to rule in 2018 and in the upcoming years.

1.Artificial intelligence: As per Gartner’s survey, only 40% of companies have adopted AI-based solutions in their IT systems. But in the coming years, you should definitely see a boost in AI-driven solutions because most of the companies are focusing on it so that they can use AI-driven solutions in future to give the best results to the customers. Some prodigious companies like GoogleFacebook, and Slack are already giving priority to AI development. Google particularly stands out here. The company announced its plans to base all its algorithms on this new technology. Since companies are embracing this new contentedly, hence they believe that this trend will help them in flourishing their businesses and will also open multifarious opportunities in front of them. As per the study conducted by Narrative Science, 80% of top-level managers think that artificial intelligence will make the employee more productive and will create new job openings. AI will also help the company to take their business to the next level by providing the below-mentioned benefits.

Give more personalized experiences: The customers will get more personalized experiences because AI will share its expertise in every step.

The rise of Chatbot: As per the survey, nearly 73% of customers prefer brands which provide an unparalleled customer support. With the arrival of the chatbot, organizations can provide a better customer support to their consumers. According to the reports, at the end of 2020, around 80% of customer interactions will be managed by Artificial Intelligence. Chatbot (chat-robot) is a computer program that simulates human conversations, which are often powered and controlled by artificial intelligence. The AI chatbot is basically a virtual help desk which assists the company in providing the answers to their customers’ queries immediately.

Boost your sales process: AI helps you to track and collect every bit of data which is related to your customer’s order history, predictive analytics, and purchase frequency. By analysing those data, you can identify when your customer might wish to order next. On the basis of this information, you can make your sales campaign and can increase your sales volume.

Machine learning for better search result: Most of the online stores are now transforming to machine learning in order to boost search results for consumers. Machine learning in AI can boost search results every time when a user shops on a website.

2. Blockchain: In 2017, blockchain has become a hot topic due to Bitcoin’s meteoric rise. But beyond digital currency, blockchain is a technology which will revolutionize every sector in future. So, 2018 will be a big year for Blockchain and its related technologies. Basically, blockchain is a network of interconnected peer-to-peer devices. This technology provides for the absence of central computers, as well as the lack of clearly defined locations where all data is stored. The blockchain is linked to cryptocurrencies because it enables large-scale non-cash transactions. In 2017, many eminent companies have introduced their own blockchain platforms to grab the market. And, IBM is the sovereign in this field. IBM is going to make a partnership with the banks, food distributors, and the government organizations so that it can use blockchain. Other companies like Microsoft, Oracle, and Amazon have also put their step in this new software development technology. Very soon organizations in every industry will start building apps on blockchain platforms. Thus, the demand for blockchain developers will increase in 2018 and in the upcoming years.

3. Progressive web app: Progressive web app (PWA) would be another emerging software development trend in 2018. In the past year, you have seen a solid growth of progressive web-based applications, so there is no reason to think that this will going to change in 2018 and in the upcoming years. Progressive web apps are the utmost way for app developers by which they can make their web apps load faster and more performant. Basically, a PWA is a web application that can easily be installed on your devices. They work comfortably offline and thus, you don’t need a stable internet connection to use these apps. You can easily develop progressive web apps without any hassle and their maintenance is also easier as compared to the native applications. They contain the best features of the web and mobile apps. They make use of the vast web ecosystem, plugins and community. So, you can expect that in upcoming years, progressive web-based applications will be able to establish their presence firmly in the market.

4. Automation: As AI is roaring everywhere, hence, the companies are embracing this technology and are outsourcing their work to the machines which are automated fully. A few months back Amazon had launched a store with no cashiers and many other illustrious companies like Google are showing their interests in automation. Google is doing some experiments with the self-driving cars so that it can become the monarch of the new era. So, the marketers are trying to learn automation and are expecting that this will become a bigger mainstay in and throughout 2018 with more advanced technology. Automation will help a company to ameliorate its growth and business by saving a chunk of time and money on manpower. Since AI will replace all the blue-coloured jobs, the company will be benefited as a lot of money can be saved which the company can utilize in hiring some skilled and adroit persons in the missing areas. Though automation has a plethora of benefits, still it may suppress the career of many people. Tractica, an eminent market research company, conducted a study and they analysed near about 200 cases of AI and its impact on the jobs. At the end of their study, they concluded that 13% of the jobs will get highly affected by AI, 19% of the jobs will have the medium effect of AI and 68% of the jobs have a lower impact of AI. From the statistics, it can be cleared that still there will be many areas which will get less affected by AI and there you need human intelligence and mind.

5. VR and AR will go mainstream: In 2016-17, you have already noticed that some major steps have been taken towards augmented reality (AR) and virtual reality (VR) technology. Facebook’s Oculus Rift and the HTC Vive were released to take their positions in the market, but the adoption rate was not so good.  The market analysts estimated that less than 1 million units have been sold between the two. Both are trying to expand their market in 2018 and are making robust strategies to conquer each other. HTC announced a standalone headset just weeks after Facebook revealed the Oculus Go. Both companies have already reduced the prices of their products. In 2017, the entertainment industry has developed a movie called “ Star wars: Secretes of the empire” which is a fully-immersive VR ride that blends virtual and physical elements into an epic adventure game. This was the movie where first-time virtual reality has shown how much powerful it is and what it can deliver in future. You have also noticed Pokémon Go, an AR game, explode with over 100 million downloads. So, it can be concluded that the market is getting ready for AR and VR. Thus, the future of VR and AR is very scintillating.

6. IoT will become more popular: Wearable devices like Fitbit and Apple watch have already gained attention from the customers. But they are only a small part of the vast IoT system. From driving cars to roads, restaurants to living rooms, almost everything is turning into a data-collecting device these days. These devices are accumulating a chunk of data every day and IT companies are exploring cheaper and faster methods of processing it all. Here, edge computing enters and it will going to play a pivotal role in 2018. Edge computing basically uses a mesh of microdata centres in order to process data to the near devices or at the edge of the network. This edging process actually saves time and money from porting all imperative data to a centralized data centre. End users often consider them as IoT devices which will be able to perform faster real-time analytics even when the connectivity is very low. As the popularity of edge computing is increasing, hence the database and network engineers will be called upon to create the future infrastructure of the IoT. More businesses in future are planning to adopt this new technology (IoT) because it provides them with the faster real-time analytics and helps them in the growth of their business.

7. Focus on event-driven applications: Gartner predicted that by 2020, nearly 80% of all digital solutions will demand a real-time and event-based approach. It is very important for all business application development companies to adopt and apply event thinking to their solution strategy. It is true that event programming is not any technology or a programming language. This is basically an approach that a company needs to implement in a product development process. An event-driven application responds to actions which are generated by the user or the system. For example, mouse clicks or loading a program. New-fangled technologies like AI and IoT generally speed up event-driven coding as a useful product development strategy. So, event-driven apps can give better user experience and can improve responsiveness and flexibility.

8. Cybersecurity will get priority: You have already noticed some cybersecurity breaches like WannaCry, Equifax, etc. which have made the life really miserable. In 2018, the companies are focusing more on cybersecurity so that they can perform all the operation uninterruptedly. Cybersecurity initiatives can be divided into two categories and they are Internal and external. Internally, the companies will be focused on building security into their software. DevOps teams should keep their prime focus on automating security testing into their software development lifecycle. This will help ensure that no vulnerabilities will enter in the development process. Externally, venture capitalists are helping cybersecurity startups with funds and other requirements. Currently, there are 5 cybersecurity startups worth over $1B, and in 2018, you can expect more will come. Like blockchain and IoT, cybersecurity is another latest technology which will grow in 2018 and in future.

So, these are the latest technologies in software industry which have a bright future. But the person who belongs to technology and software industry knows that making predictions about the trends in technology is an exercise in vainness. Because a lot of surprises can come from multiple directions and the companies can release new technological developments at any time which they are intended.

Norjimm is a leading Software development company in India. We provide services to clients operating across corporates, digital agencies, government sector, SMEs, startups and others. Having 8+ years experience in web and app development strive to deliver the best-in-class services to our clients.




Building your own business or making a start-up is always an exhilarating and challenging idea. Many people often quit their steady jobs to become the founder of the start-ups, but certainly, this is not a cup of tea for everyone. According to Forbes, 90% of start-ups fail. Being able to conceive a great idea is not a key if you want to succeed in the field of entrepreneurship. There are many more factors that you need to take care of if you want to become an illustrious entrepreneur and want to stay ahead of your contenders.

CB Insights recently parsed 101 post-mortem essays by start-up founders and they described some of the core reasons behind the failure of the start-ups. As per their analysis, 42% of start-ups fail because there is no need for their products in the market. Apart from this, some other reasons are inadequate funds (29%), wrong team members (23%), heavy weighted competitors (19%), and many more.

Let’s dig a deeper and find some of the prime reasons behind the failure of the start-ups.

1. No need of their products in the market: Most of the time start-ups owners think that their idea is exceptional and it will definitely create a huge buzz in the market. And, in this way, they will able to grab the attention of the customers and can boost up their growth. But unfortunately, this is a delusion which will gradually ruin your start-up business. In reality, people are disinclined to try a start-up’s product, because most of the time there is no uniqueness or it can’t solve their problems. They will only show interest in your product or services if it is exclusive and can appease their problems. So, if you want success for your start-up, it is important to make the products or the services which are useful to the customers.

2. Inadequate funds or run out of the cash: If you are start-up owner, you must make a plan in which phase of your product or services need how much money and how much cash you need to keep in the future. But, unfortunately, most start-up entrepreneurs spend a humongous amount in making their product because they are hoping that with their products, they will dazzle the world. The investors will stand up in a queue in front of their office to give them the cheques. Thus, they often ignore the rate at which they are burning the cash. If you want to become a successful entrepreneur, then only spend in the necessities and always try to build up a strong network with the investors. And, most importantly, make a detailed plan for your product or services so that you can understand how much money you need to spend in every phase.

3. Make a wrong team: This is another reason that kills your start-up gradually. Having a brilliant idea and give your effort will not give you success. For this, you need a strong and committed team who are as much as dedicated and passionate like you. If your team members do not believe in the things that are running in your head, you really are in big trouble. Moreover, you also need to improve your leadership skills so that you can comfortably manage all your employees. You also need to be very careful while recruiting the people for your company. Try to hire the people who have a great vision and are ready to take up any kind of challenge.

4. Not passionate about the market: Most of the start-up owners want to make money at the very beginning of their venture and this is a good reason for the failure of your start-up. At the initial stage of your business, you need to spend about 80 hours a week with very little pay to make your start-up successful. You also need to do a thorough market research and try to understand the pain of the customers. If you don’t care about their problems, then how could you serve them in a better way? People start companies most often because the founder had a problem that nobody else had solved. If many other people faced the same problems that you faced, then you are definitely on a right track. So, instead of making money, your focus should be on other things like what are the current trends? What problems are bothering the customers more? Are you approaching the right audiences? Keep your focus on these areas if you want to make a successful start-up.

5. Get out competed: In today’s competitive world, if an idea hits on the market, there may be many entrants in a space who are vying with each other to get the attention of the customers. Usually, most of the start-ups don’t have a unique idea, they do some modifications with the same idea. If you want to become successful in this competitive world, try to bring a fresh and new idea. Always try to address your customers in a new and innovative way which your contenders are unable to do.

6. Lack of skills and knowledge: Most of the start-up entrepreneurs have big thoughts and thus, they hire people who will execute their ideas and thoughts. If you are also thinking in the same way, then you need to think it again before going for a start-up business. The start-ups fail because the founders can’t do the thing that it needs most to get off the ground. Moreover, the start-up owners don’t have many experiences in the field of entrepreneurship. But you can take advice from the experienced and sagacious start-up founders who have already spend some years in this field. Don’t ignore the criticisms of the other entrepreneurs rather you should be open-minded and try to learn from your mistakes.

7. Business model failure: The another reason for the failure of start-ups are the entrepreneurs are too much optimistic and they think that they can easily acquire the customers. They assume that their products or services or sites are so much appealing that customers will beat a path to their door. Though initially, they can get a few customers, after that, it becomes an expensive and tedious task to attract and win the heart of the customers. In many cases, it has been found that the cost of acquiring the customer (CAC) is higher than the lifetime value of that customer (LTV). Having a good business plan is the key to success. A well-thoughted business plan will force you to think about the future and about the challenges that you will face in near future. But, unfortunately, most of the start-ups don’t have a proper business plan and that’s why they are unable to survive in this competitive era.

8. Poor marketing plan: If you want that your product or services will get success in the market, then, at first, you need to know your target audiences, their likings, preferences, etc. This will help you to make your marketing plan in such a way that you can easily attract them and can convert them to the leads. And, this is one of the most important skills of a successful business. But the start-ups don’t understand the market and its need. The start-up owners are too much busy in developing a product or in coding that they didn’t relish the idea of promoting the product.

9. Lose focus: Initially, all the start-ups are very enthusiastic and passionate. They always start their project with a full swing. But after sometimes, they lose their focus and passion and got distracted either by personal issues or financial losses or may be any other reason. It’s a very tedious job to get success in the start-up business and for this, never lose your focus and confidence. Don’t try to do many things at one time. You must distribute your work and funds wisely so that you can go smoothly and steadily.

10. Overexpansion: Many start-ups are over passionate in their initial stages and want to achieve success hurriedly. They want to expand too soon in hoping that they can become the number one company in their niche. They look at the statistics and see 3 months of good sales and profit and hire more staff. But in the next six months, when the profit level goes down, they may face a difficult situation to survive. So, always make some realistic goals and stick with that goals.

11. Founders get stuck in their ego issues: This is another reason for the failure of the start-ups. The founders often think they are right always even they can’t admit when they are wrong. They think they are the smartest person and can’t take up the criticism from the others. Sometimes, there are ego clashes between the founders. Everyone has own vision and perception and he thinks only he is the right person, others are useless.

These are the prime reasons behind the failure of the start-ups. It is true that running a start-up business is not a facile job. If you can’t navigate your start-up business around these problems, then it will certainly perish.